CORPORATE UNIVERSITY
"…the amount of training an organization
provides is highly associated with its ability to outperform
similar organizations." ~ American Society of
Training and Development State of the Industry Report
Ongoing education has become an annual requirement for
most professionals over the past decade. Firms with an entrepreneurial
outlook also recognize the strategic and competitive benefits
of being a Learning Organization.
A Corporate University is a customized set of coordinated
training programs, developed for a firm's internal use,
which reflect that company's business goals and practices.
Ideally the Corporate University helps develop uniform procedures,
propagate the firm's culture, improve staff skills and the
quality of work, and increase staff commitment to the firm.
When your firm develops its own Corporate University, you
can solve many of the challenges found in obtaining useful
training and promoting a culture of ongoing learning:
- Choose exactly the curriculum your staff needs;
- Customize content to reflect the firm's business practices
and goals;
- Flexibility to adjust content and curriculum over time
as required;
- Reinforce your firm's culture;
- Develop an environment of Lifelong Learning;
- Expand staff skills and leverage increased abilities;
- Improve work product and quality;
- Increase staff commitment to the firm;
- Control the location, schedule, and logistics;
- Incorporate a wide range of learning tactics;
- Meet professional Continuing Education requirements.
AMI's approach to developing a Corporate University emphasizes
fitting the courses and training to the firm's needs. We'll
help you understand the four adult learning styles, why
they're important, and how to incorporate them into every
course. AMI can also help identify the skills and specialties
your clients will be asking for in the future, and respond
to those needs in your Corporate University.
We'll help you create a Corporate University that can build
a group of well-rounded, well-trained professionals, who
are comfortable in the diverse range of roles demanded by
clients today.
Corporate Universities:
Key Info and Concepts (PDF File) AMI Senior Fellow
Roy W. Johnson, AIA, presents some key concepts about Corporate
Universities, and outlines AMI’s procedures for creating
a Corporate University.
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